The Value of Aviation Media:
With the increasing number of air travelers, premium transportation media presents not only a crucial branding opportunity for airlines but also an opportunity for advertisers to reach one of the hardest-to-find audiences in today's market: a highly attentive audience composed of high-status, high-income, and high-quality air travelers who represent the mainstream population in society today.
Many brands have recognized the audience value of these aviation advertisements. The people who purchase our products and services are affluent travelers, making them our perfect audience in the perfect environment. If a brand aims to attract discerning consumers who spend generously while traveling, then inflight aviation advertising is an "obvious choice." Airlines' route networks connect continents and cover the entire country, allowing advertisements to transcend geographical limitations. They fully showcase the brand image of clients and the strong capabilities of enterprises, possessing extremely strong visual impact and news dissemination effects.
1、In-flight Seat Pillowcase Advertising
Engaging passengers throughout their entire flight journey, with over 10 hours of daily exposure. The large ad space creates a strong visual impact. Positioned directly above each seat, it’s the first ad passengers encounter in the cabin, making it a top choice for many well-known brands to promote their corporate image.
1. Publication Media: To be determined based on client needs.
2. Pillowcase Size: 110mm × 180mm
3. Execution Price: 8,000 RMB per month per aircraft
2、In-flight Tray Table Advertising:
This type of advertising is placed on the movable tray tables located at the back of each seat, which passengers use during meals. The ad position is directly in front of the passengers, offering excellent visibility. It easily captures passengers' attention and provides ample creative space. It also allows for interaction with the audience through QR codes, enhancing their impression of the ad content.
1、Material: 3M adhesive paper, four-color printing
2、Size: 200mm × 100mm
3、Production Lead Time: 15 days prior to the ad release
4、Execution Price: 8,000 RMB per month per aircraft
3、In-flight Overhead Bin Advertising:
Located directly above the seats, the overhead bins are storage spaces where passengers store their carry-on luggage. Since they are on both sides of the cabin, they are highly visible to passengers. The ad placement is prominent and eye-catching. It is ideal for advertisements aimed at increasing brand or product awareness and enhancing brand reputation.
1、Material: 3M adhesive paper, four-color printing
2、Size: 200mm × 100mm
3、Production Lead Time: 15 days before ad release
4、Execution Price: 18,000 RMB per month per aircraft
4、Aircraft Naming Advertising
By applying special coatings on the exterior of the aircraft, advertisers can showcase their corporate and brand images. This unique "business card in the sky" approach creates a strong visual impact. It is suitable for advertisements aimed at increasing brand or product awareness and reputation
1.Media Types: Aircraft body naming + Corporate logo advertising on the body + Overhead bin advertising + Pillowcase advertising + Tray table advertising + Ribbon-cutting ceremony
2. Execution Price: 800,000 RMB per year (inclusive of production, taxes, and approval)
5、In-flight Brand Advertising
1. Media Types: In-flight overhead bin advertising + Pillowcase advertising + Tray table advertising
2. Advertising Cost: 30,000 RMB per month per aircraft (inclusive of production and taxes)
3. Aircraft Model: Airbus A320 with 180 seats