1.Advantages of Aviation Media

Aviation passengers are predominantly composed of government officials, corporate executives, business professionals, etc. They exhibit distinct characteristics of being "high-level, high-income, and high-consumption" individuals.

3.Huge audience size.

In 2018, China Eastern Airlines transported over 125 million passengers. With a daily passenger volume of 300,000, its annual passenger transport volume ranked among the top ten globally. It is expected to maintain a growth rate of around 10% in 2019.

4.Covers core regions.：

China Eastern Airlines has subsidiaries in Shandong, Anhui, Jiangxi, Zhejiang, Jiangsu, Shanxi, Hebei, Beijing, Gansu, Shaanxi, Yunnan, Hubei, Sichuan, and Guangzhou. It holds a dominant position in East China, Northwest China, and Yunnan, and has advantages in international and regional routes to Japan, Korea, Hong Kong, Taiwan, and Southeast Asia.

5. Media resources.：

‍In-flight magazine advertisements in "China Eastern Airlines," in-cabin video advertisements, boarding pass advertisements, aircraft tray table advertisements, aircraft body painting advertisements, and video advertisements in airport VIP lounges.

‍

1、Aircraft Magazine Advertisement: Advertisement in Eastern Airlines Magazine

Launched in 1988, Eastern Airlines magazine is an in-flight publication approved by the National Press and Publication Administration (with a domestic unified publication number of CN31—1576) for public distribution. It is a full-color, bilingual (Chinese and English) monthly magazine, exquisitely printed. With over 30 years of publication history, it has released more than 300 issues and boasts an annual readership exceeding 100 million person-times.

The magazine is primarily distributed on all international and domestic flights of China Eastern Airlines. It is also available at China Eastern Airlines' domestic and overseas business departments and offices, as well as in some VIP lounges of China Eastern Airlines at major airports across the country.

2、Overhead Panel Advertisements in Aircraft Cabins

Overhead panel advertisements in aircraft cabins refer to the advertising media located behind the headrests of the front-row seats, directly in the line of sight of passengers seated in the row behind. These overhead panel ads are the first advertising medium that passengers encounter upon boarding the aircraft, offering the highest frequency of exposure and being the most unavoidable form of in-flight advertising.

1、Advertisement Size: 180mm x 110mm

2、Pillow Cover Material: Non-woven fiber cotton

3、Advertising Cost: RMB 14,500 per month per aircraft

3、Advertisements on Aircraft Seat Tray Tables

1.Media Location: The reverse side of the tray table within the aircraft cabin.

2.Media Uniqueness: The tray tables on board are essential equipment used by every air traveler, making them highly noticeable. They offer ample creative space for advertisements and facilitate easy interaction with the audience through QR codes, thereby enhancing the impression of the ad content.

3.Media Material: Four-color printing on 3M adhesive paper.

4.Artwork Size: 200mm × 100mm.

5.Production Lead Time: Fifteen days prior to the advertisement's scheduled release.

6.Promotional Price: RMB 12,500 per month per aircraft (including production costs and taxes).

Boarding Pass Advertisements & First-Class Ticket Jacket Advertisements

Boarding pass advertisements and first-class ticket jacket advertisements serve as indicators for passengers to confirm their flight details, boarding gates, and onboard seating assignments. Every passenger receives one, ensuring a wide distribution and a prolonged exposure time, making these advertisements highly memorable.

4、Media Advantages:

High Advertisement Reach Rate: The boarding pass is a passenger's essential document for boarding. After passing through security checks, passengers typically wait in the departure lounge for 30 minutes to 2 hours, during which the boarding pass becomes their sole boarding credential.

According to surveys, passengers check their boarding passes between 3 to 10 times during this waiting period, resulting in an extremely high advertisement reach rate.

Strong Advertisement Resistance to Interference: Especially when passengers are waiting in the departure lounge, this medium directly engages

them, creating a significant impact.

1.Media Specifications: 202mm × 83mm, printed in high-definition on 200g coated paper.

2.Execution Pricing: RMB 0.5 per piece for economy class boarding passes at airports nationwide; RMB 2 per piece for firstclass ticket jacket advertisements.

3.Minimum Order Quantity: Starting from 50,000 pieces.

4.Distribution Cities: Covering 35 airports including Beijing Airport, Shanghai Airport, Hangzhou Airport, Kunming Airport, Wuhan Airport,

Shenzhen Airport, etc.

5、In-flight WiFi Advertisements on Aircraft

During the flight, passengers are offered "Inflight WiFi" service. They can use their own laptops or tablets and request an internet access code from the cabin crew. Members of China Eastern Airlines' "Eastern Miles" program can log in to the official China Eastern Airlines website or the Eastern Airlines APP to apply for WiFi access on flights within 30 days (with priority in obtaining access codes).

Multiple routes now include the premium Inflight WiFi package. Currently, a total of 71 aircraft in China Eastern Airlines' fleet offer inflight WiFi service, generating approximately 250,000 clicks per month on the landing homepage.

6、Video Advertisements in First-Class VIP Lounges at Airport

The display screens within China Eastern Airlines' VIP lounges are capable of broadcasting both soft and hard advertisements simultaneously. Leisure programming, lasting approximately 20 minutes, is aired in a loop 54 times per day, with advertisements strategically inserted throughout.

The scrolling captions at the bottom of the video screen provide realtime flight updates, adding a certain degree of compulsory viewing for passengers.Passengers tend to spend a considerable amount of time in these lounges, with an average waiting time of 28 minutes.

The targeting is precise, catering to a high-end demographic.

Advertisements can be flexibly combined and distributed across various cities, enabling nationwide coverage.

七、Aircraft Livery Sponsorship and Body Advertising

Aircraft body advertising refers to the application of a client's corporate image and brand onto the aircraft's fuselage as a form of advertisement. China Eastern Airlines' extensive route network spans across continents and covers the entire nation, ensuring that advertisements are not constrained by geographical limitations. This medium fully showcases the client's brand image and the company's robust strength, offering a powerful visual impact and significant news dissemination effects.

For some individual airlines, aircraft body advertisements can be utilized for brand promotion purposes.