Advantages of High-Speed Rail Advertising Media

High-speed rail advertising boasts excellent promotional effects, strong impact, and great attractiveness. The unique value and core competitiveness of high-speed rail media advertising lie in the continuous zero-distance exposure to passengers in a closed space environment for several hours.

It reaches a wide audience with excellent media reception. During peak travel periods such as Spring Festival, summer vacations, and National Day holidays, trains are often overcrowded. The primary audience consists of high-end business travelers who frequently travel between major cities in China.

With long viewing times and high reach rates, business and leisure travelers typically travel 1-2 times a month, each time spending over 3 hours in continuous exposure to media. This uninterrupted media exposure time is unmatched by any other media, resulting in extended exposure of media advertisements to the audience, thereby enhancing user conversion rates and brand influence.

High-speed rail advertising enjoys high acceptance and strong brand preference. Advertising inside high-speed trains creates an "information island," leaving a profound impression on corporate brand promotion. The audience is in a relaxed state of mind, making advertisements the best reading content. Any information presented is likely to be repeatedly read and deeply remembered.

High-Speed Rail Media Price List:

一、High-Speed Rail Headrest Advertisement

As a unique advertising format, high-speed rail headrest advertisements possess unparalleled media advantages. They are not only exemplary "one-on-one media," providing each passenger with an exclusive brand contact experience, but also deeply impress brand information into people's minds through a long-duration, close-range optimal viewing angle. The powerful brand impact makes high-speed rail advertisements a high-end and efficient communication platform.

This advertising format cleverly utilizes the interior space of high-speed trains, presenting itself in a matrix arrangement before passengers' eyes, ensuring unobstructed vision and fully demonstrating the regal aura of the brand. It covers all highspeed rail passengers, achieving deep dissemination of brand influence and leaving a deep impression of the brand image in consumers' minds. The branded display effect of highspeed rail seat headrest advertisements is excellent. Passengers can clearly read the details and selling points of brand products in a relaxed environment. This forced viewing form of advertisement greatly enhances the reception rate and memorability of brand information.

Advertisement cost: 40,000 Chinese yuan per month per train

Media location: Headrests of first and second-class seats

Media material: Double-sided polyester fiber

Media quantity: 500-600 pieces per set

Standard size: 135x90mm

二、High-speed rail tabletop advertisement

Highspeed rail seat tabletop advertisements, with their unique media positioning, provide a highly impactful display platform for brand communication. Visible immediately upon seating, this feature allows the advertisements to swiftly capture passengers' attention, thereby enhancing brand influence. Additionally, this advertising format is particularly suitable for businesses to release promotional information, effectively boosting brand marketing awareness and market competitiveness.

The near eyelevel media angle enables passengers to view the advertisement content closely and comprehensively, creating an exclusive advertising window for the brand. The sidebyside display not only delivers a striking effect but also presents diverse and rich advertising content, attracting passengers' gaze and enhancing visual impact. Highspeed rail seat tabletop advertisements also incorporate a QR code interaction feature, providing passengers with a more convenient information access and interactive experience. During their journey, passengers can simply scan the QR code to learn more about the brand and participate in interactive activities. This not only alleviates boredom for passengers but also builds a bridge of communication between the brand and consumers.

Advertisement cost: 40,000 yuan/month/train

Media location: Back of tabletops in second-class carriages

Media material: Vehicle adhesive

Media quantity: 450-550 pieces/set

Media size: 280x120mm

三、High-speed Rail Train Poster Advertisements

High-speed rail train poster advertisements, with their unique media locations and expansive display areas, have become one of the most eye-catching advertising formats within highspeed rail carriages. These posters are strategically placed in prime locations such as the entrance of carriages, ensuring comprehensive coverage of all highspeed rail passengers and achieving widespread dissemination of brand promotional information. With large media display areas, they can accommodate rich brand information while attracting passengers' attention with strong visual impact, fully demonstrating the charm and strength of the corporate brand. These advertising spots are located in areas that passengers must pass through when boarding and disembarking, washing up, or heading to the dining area, resulting in highfrequency exposure and enhanced visibility of the advertisements, allowing the brand message to penetrate deeply into people's minds. Highspeed rail train poster advertisements are an ideal choice for powerful brand communication, enabling corporate brands to stand out among numerous competitors and enhance brand awareness and reputation.

Advertisement cost: 60,000 yuan for 3 months

Media location: Both ends of the carriage

Media material: New acrylic

Media quantity: 8 pieces/set

Media size: 500x750mm (vertical)

四、High-speed Rail Train Luggage Rack Color Sticker Advertisements

Highspeed rail train luggage rack advertisements, as a highend and unique advertising format, have become a stunning view within highspeed rail carriages with their prominent positions and imposing presence. These advertisements are located beneath the luggage racks in all highspeed rail carriages, symmetrically displayed, ensuring that passengers, whether seated, standing, or walking, can enjoy excellent visual effects, providing an unparalleled advantage for brand display. With large media display areas, they can accommodate rich brand information while attracting passengers' attention with strong visual impact, fully demonstrating the strength and charm of the corporate brand. This advertising format highlights product features and delivers powerful promotional effects, creating an immersive product experience scene for passengers and making the brand more ingrained in their minds. Highspeed rail train luggage rack advertisements are an excellent choice for corporate brand promotion and awareness enhancement. Whether you aim to strengthen brand image or promote new products, this advertising format can bring you unexpected promotional results.

Advertisement cost: 60,000 yuan/month for 8 carriages

Media location: Bottom of luggage racks within carriages

Media material: Vehicle adhesive

Media quantity: Approximately 150 pieces/set

Media size: Varies depending on the train model

五、High-speed Rail Train Naming Advertisements　

Media Advantages:

Unparalleled Visual Impact: Highspeed rail train body naming advertisements, with their enormous display area and prominent positions, bring unparalleled visual impact to brands. As the highspeed trains speed along the tracks, the advertisements on the train bodies become a stunning view, quickly attracting people's attention and making the brand information deeply ingrained in their minds.

Extensive Audience Coverage: As an important part of modern transportation, highspeed rail transports tens of thousands of passengers every day. Body naming advertisements not only cover these passengers but also reach a wider audience, including passengers' family members, friends, and passersby along the route.

Long-lasting Continuous Display: Compared with other advertising forms, highspeed rail train body naming advertisements offer a longer period of continuous display. During operation, the trains pass through multiple cities and regions, providing brands with longterm exposure opportunities and deepening the audience's impression of the brand.

Premium Brand Image Building: Highspeed rail, as a highend and fast means of transportation, naturally imparts a sense of premium and fashion to the advertisements associated with it. Body naming advertisements can leverage the image of highspeed rail to enhance the brand's level and taste, shaping a more premium brand image.

Unique Brand Promotion Method: Body naming advertisements promote brands in a unique way, closely linking the brand with highspeed rail and making it a part of the train. This unique promotion method not only enhances the brand's awareness and reputation but also increases the audience's favorability and loyalty towards the brand.

Full Naming Advertisement Cost: 1.2 million yuan/year/train

Full Naming (includes 7 types of media: voice announcement, scrolling information screen, glass door sticker, pillowcase, table sticker, poster, and luggage rack color sticker)

Small Naming Advertisement Cost: 90,000 yuan/quarter

Small Naming (includes 3 types of media: voice announcement, scrolling information screen, and glass door sticker)