Beijing Capital International Airport, as China's core international aviation hub, handled over 52 million passengers in 2023. Ranking third in the country, the airport boasts an extensive network of air routes, serving 131 domestic destinations and 83 international destinations across 50 countries on five continents. Renowned not only for its vast size and advanced facilities, Beijing Capital International Airport is also an ideal venue for brand promotion. It attracts passengers from all over the world, providing brands with unique exposure opportunities. Through precise advertising targeting and creative design, brands can effectively enhance their visibility and reputation here. The airport offers a diverse range of advertising formats, including LED screens, light boxes, posters, and other media, providing ample choices for brand promotion. In summary, Beijing Capital International Airport, with its huge passenger volume, extensive air route network, and highquality advertising resources, serves as an excellent platform for brand promotion. Here, brands can not only reach a global audience but also elevate their brand value by leveraging the airport's international image.

1、Light Pole Ads at T2 Domestic Check-in, Beijing Capital Airport

1. Media Location: Domestic Check-in Hall in the Departure Area

2. Media Specifications: 5.34m (height) × 2.58m (width) × 4 sides

3. Media Quantity: 2 Pillars

4. Special Promotion Price: RMB 650,000 per month

2、Domestic Light Box Ads at T2, Beijing Capital International Airport

1.Media Location: Entrance to the Domestic Departure Check-in Area of T2

2、.edia Specifications: 10m (height) × 4m (width)

3.Media Quantity: 1 piece

4.Special Promotion Price: RMB 150,000 per month

3、Light Pole Ads at T2 Departure, Beijing Capital Airport

1.Media Location: Departure Area of Terminal 2 (T2)

2.Media Specifications: 2.54m (height) × 4.08m (width)

3.Media Quantity: 12 pillars (48 faces)

4.Media Form: Column-wrapping Light Box

5.Special Promotion Price: RMB 650,000 per month

4、Light Pole Ads in T2 Baggage Hall, Beijing Capital Airport

1.Media Location: Arrival Baggage Hall of Terminal 2 (T2), Beijing Capital International Airport

2.Media Specifications: 5.3m (height) × 3m (width)

3.Media Quantity: 2 pillars

4.Special Promotion Price: RMB 650,000 per m

5、Product Display Stand at T2, Beijing Capital Airport

Booth Location: In the middle of the Arrival Greeting Hall on the first floor of Terminal 2 (T2), Beijing Capital International Airport

Booth Specifications: 4m (length) × 6m (width)

Advertising Cost: RMB 350,000 per month

6、Product Display Stand at T3, Beijing Capital Airport

Booth Location: Area A on the second floor of Terminal 3C (T3C), Beijing Capital International Airport

Booth Specifications: 4m (length) × 6m (width)

Advertising Cost: RMB 450,000 per month

7、LED Ads at T3, Beijing Capital Airport

Media Location: LED advertisements at the convergence center for both domestic and international arrivals at Terminal 3 (T3), where arriving passengers and the pick - up crowd gather.

Media Quantity: 3 screens

Media Specifications: 7.83m × 3.57m and 6.98m × 3.57m

Duration and Frequency: 10 seconds per ad, 192 times per day (subject to clarification of the actual time frame)

Special Promotion Price: RMB 88,800 per week

8、Light - Box Ads at T3, Beijing Capital Airport

Media Location: Taxi area on the basement level of Terminal 3 (T3)

Media Specifications: 8.64m (length) × 2.12m (width)

Media Quantity: 4 units

Media Form: Indoor light - box

Special Promotion Price: RMB 350,000 per month for all 4 units

9、Column - Wrapped Light - Box Ads in Int'l Baggage Hall at T3, Beijing Capital Airport

Media Location: Arrival Baggage Hall of Terminal 3 (T3) at Beijing Capital International Airport

Media Specifications: 7.4m (height) × 2.27m (width), with 4 sides

Media Quantity: 2 columns

Special Promotion Price: RMB 350,000 per month

十、Light - Box Ads in Int'l Arrival Corridor at T3E, Beijing Capital Airport

Media Location: International Arrival Passage of Terminal 3 (T3) at Beijing Capital International Airport

Media Specifications: 7.08m (length) × 2.13m (width)

Media Quantity: 1 unit

Special Promotion Price: RMB 40,000 per month

十一、LED Ads in Domestic Baggage Claim Hall at T3, Beijing Capital Airport

Media Location: Domestic Baggage Claim Hall of Terminal 3 (T3) at Beijing Capital International Airport

Media Quantity: 9 screens

Media Specifications: 6.4m (height) × 1.8m (width)

Duration and Frequency: 5 - second ads, 340 times per day (subject to clarification of the actual time frame)

Advertising Cost: RMB 120,000 per week

十二、LED Ads in Domestic Baggage Claim Hall at T2, Beijing Capital Airport

Media Location: Domestic Baggage Claim Hall of Terminal 2 (T2) at Beijing Capital International Airport

Media Quantity: 14 screens

Media Specifications: 2.4m (height) × 1.35m (width)

Duration and Frequency: 5 - second ads, 340 times per day (subject to clarification of the actual time frame)

Advertising Cost: RMB 72,000 per week

National Airport Boarding Pass Advertising Media

A boarding pass is the document used for boarding a flight and is an essential item for passengers to board the aircraft. As a form of print media, it is intuitive, has an extremely high audience reach and delivery rate, and thus can more effectively enhance the promotional impact of

advertisements.

Advantages and Characteristics of Boarding Pass Advertising

A boarding pass is the sole boarding credential provided by airlines to passengers taking a flight, with each passenger receiving one. Advertisers' information is exquisitely printed on the boarding passes or ticket jackets. When passengers check in at the airline counter, they can obtain boarding passes or ticket jackets printed with the advertisers' information. The content is intuitive and contains a large amount of information.

Air travelers generally belong to a highlevel demographic with high incomes and highquality backgrounds. They are the mainstream group in today's society. Passengers spend over 90 minutes at the airport (using the boarding pass), and the advertisements are unique, not being interfered with by other information. On average, each passenger reads the boarding pass (with ads) more than 10 times as it is a necessary credential for boarding, with each passenger holding one. This is a point - to - point form of communication, achieving a 100% information delivery rate.

Specifications

Size: 203mm × 83mm (length × width)

Printing Method

High - precision printing is adopted.

Advertising Prices for Boarding Passes

Economy Class Boarding Pass Advertising Price: 0.5 RMB per pass.

A minimum placement of 100,000 boarding pass advertisements is required for a single city's airport.

First - Class Boarding Pass Advertising, International Flight Boarding Pass Advertising, and Domestic - Arriving Flight Boarding Pass Advertising (from abroad to China): 2 RMB per pass.