The advantages of high-speed train advertising media
1. High exposure: Highspeed trains are one of the main transportation modes for people's travel, with a large number of passengers riding them every day. Advertisements can achieve high exposure on the trains.
2. Wide coverage: Highspeed trains operate on routes that cover a vast area, reaching people in different regions and achieving comprehensive advertisement coverage.
3. High Precision: Most passengers of highspeed trains are business people, tourists, and other highend groups. Advertisements can be precisely targeted at these groups to enhance advertising effectiveness.
4. High Quality: The services and facilities on highspeed trains are all very highend. Advertisements can leverage the brand image of highspeed trains to enhance their own brand image.
5. High Interactivity: Advertisements on highspeed trains can adopt various forms, such as video ads, seat pillow covers, tabletop ads, luggage rack ads, and train body naming ads, increasing the interactivity of advertisements and enhancing viewer engagement.
1. 媒体优势:位于所有高铁车厢内行李架下方,对称发布,气势磅礴,视觉冲击力强,无论坐、立、行,都能有绝佳的视觉效果,利于品牌整体性展示。媒体展示面积大,承载信息多,视觉冲击力强,充分彰显企业品牌。突出产品特性,宣传效果极强,营造产品体验场景。
2. 媒体数量:平均150块/组,具体以实际车厢为准
3. 广告费用:6万元/月/8节车箱
1. 高铁列车大冠名全媒体广告费用:150万元/年
2. 大冠名(语音播报+跑马信息屏+玻璃门贴+枕巾+桌贴+海报+行李架彩贴共7种媒体)
3. 小冠名(语音播报+跑马信息屏+玻璃门贴共3种媒体)
4. 高铁列车冠名广告费用:9万元/季度
1. 材质:不干胶彩贴
2. 规格:20000mmx800mm
3. 广告费用:50万元/6个月