Boarding pass advertisement
A boarding pass is the boarding voucher used when taking a flight and is an essential procedure for passengers to board the aircraft. As an aviation print media, it has the characteristics of being intuitive with extremely high audience reach and exposure rates. By adding a QR code for customer communication on the boarding pass, real-time interaction with customers can be achieved, thereby more effectively enhancing the advertising effectiveness.
1. advantages and characteristics of boarding pass advertising:
The boarding pass is the unique boarding credential provided by airlines to passengers for their flights, with each passenger receiving one. By elegantly printing advertiser information on the boarding pass or its cover, each passenger can obtain a boarding pass/cover with advertiser details when checking in at the airline counter. The content is intuitive and informationrich. Airline passengers are typically of high status, income, and education, representing the mainstream population of today's society. With usage time exceeding 90 minutes, the advertisement enjoys exclusivity without interference from other information, and is read by each passenger more than 10 times. As an essential credential for boarding, each passenger receives one, ensuring point-to-point communication and a 100% information dissemination rate.
2. Main partner airlines:
Advertising on boarding passes of China Eastern Airlines, China Southern Airlines, Air China, Hainan Airlines, and distribution channels for airport boarding pass advertisements.
3. Cities available for advertising placement:
Advertising at Chongqing Jiangbei International Airport, Beijing Capital International Airport, Hong Kong International Airport, Chengdu Shuangliu International Airport, Shanghai Pudong International Airport, Macau International Airport boarding passes, Guangzhou Baiyun International Airport, Shenzhen International Airport, Xi'an Xianyang International Airport boarding passes, Hangzhou Xiaoshan International Airport boarding passes, Wuhan Tianhe International Airport, Urumqi International Airport boarding passes, Changsha Airport boarding passes, Changchun Airport boarding passes, Hohhot Airport boarding passes, Zhengzhou Zhengxin Airport boarding passes, and Hainan Haikou & Sanya Airport boarding passes.
规 格: 203mmx83mm(长x宽)
印刷方式:采用高精印刷
全国机场登机牌广告价格:0.5元/张
一线城市机场登机牌广告最少投放10万张
头等舱登机牌、国际航班登机牌广告、国外到国内航班登机牌广告:1元/张
提供头等舱登机牌广告、经济舱登机牌广告、国际航班登机牌广告、国外到中国登机牌广告。
二、飞机品牌广告
1.媒体类型:飞机行李架广告+飞机枕巾广告+飞机桌板广告+15秒品牌视频
2.广告费用:3.5万元/月/架
3.飞机机型:空中客车320飞机180座位
南方航空单通道机型
1.媒体类型:飞机行李架广告+枕巾广告+桌板广告
2.广告费用:8.8万元/月/架
媒体位置:北京首都机场T3车通道
媒体规格:9.8m×3.14m 数量:2块
媒体形式:LED广告
广告费用:1万元/周/10秒/204次
媒体位置:位于国内出发值机办理上方
规格数量:10m×4m×1块
媒体优势:100%覆盖T2国内出发旅客;
媒体优势:客流密度大,媒体位置显著。
广告费用:40万元/月/块
媒体位置:位于北京首都机场T3C楼二层到达公共区域
规格数量:7.838m×3.575m×2块,
6.986m×3.575m×1块
媒体优势:能够覆盖全部接机旅客及绝大部分到达旅客;周边环境宽阔、敞亮,无任何遮挡;LED大屏幕,色彩明艳,视觉冲击效果强烈。
广告费用:8.8万元/周/3块/10秒/204次
媒体位置:三层国内出发安检前及地下一层安检后的区域
规格数量:1.3m×2.65m×6块,
1.3×2.95×14块
媒体优势:能够覆盖绝大部分出发旅客;媒体数量多,旅客重复观看频次极高;可视时间长,广告效果非常显著。
广告费用:8.8万元/周/2块10秒/204次
媒体优势:含知识性、趣味性于一体,
画面优美直观。
媒体系数:上海航空机载电视105架飞机
广告费用:硬广告15秒/6万元/月
广告费用:旅游宣传60秒/2.4万元/月
媒体优势:数量众多,更易抢占旅客第一视角;画面高度统一,视觉效果震撼; 可视时间长,有效形成高度品牌记忆;广告位置醒目,面积大,强化品牌记忆。
广告费用:和谐号枕巾广告5万元/月/列车
广告费用:和谐号桌板广告4万元/月/列车
(包含制作和税费)
媒体优势:旅客覆盖率高,人流密集;候车厅上方,五任何遮挡物,可视性好;室内LED大屏幕,视觉冲击效果强烈。
广告费用:140万元/月/100站/10秒